Customer Experience, or CX for short, is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that entity: from awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy.

While most organizations now how to find, acquire, service or retain customers they rarely take the time to create an organization wide story around the look and feel of a customer’s entire life cycle.

You don’t have to dig too far to find some pretty incredible evidence for the efficacy of excellent customer experience. By way of example:

In order to find out more about how to create customer experiences that can drive satisfaction, increase attraction, and convert customers into advocates subscribe to the customer experience feed and get regular blog posts on building a better customer experience.