I am, by my own admission, a bit of a bibliophile. I have shelves and shelves of books many of which I have read cover to cover multiple times.
THIS book, however, will not be amongst them.
… yet it essential that you own it.
- If you have a message to get out to the masses
- If you’re an artist with a passion for creative expression
- If you’re a fledgling politician
- If you’re a pastor, a speaker, or just someone with an opinion you want heard on a global scale
You need this book.
So, why my statement above?
Because this book isn’t a cover to cover read.
This book is a start-in-the-spot-you-need-most, find-the next-important-bit-and-apply-it book.
You’ll probably find much you agree with, some things you’ve tried, some bits you’ve failed at, and some concepts you never even considered.
Michael makes it easy to understand how to build the platform that will allow you to more easily and readily connect with your audience, even if you have no idea who or how many they are, where they exist, or how to get to them today.
Whether you’re starting from scratch, struggling to get your blog to the next level, or trying to work out how to take your already decently successful game into the big leagues this book is chock full of practical instruction on how to build a platform that attracts and keeps a loyal following.
Platform: Get Noticed in a Noisy World gives you the keys to understanding how to think about creating a successful product, how to get the word out in a a focused, targeted manner, and how to create fans out of mere contacts.
You’ll learn how to effectively leverage social media to create visibility for your product, amplification for your message, and connection to your audience.
With all that being said this book won’t find a home amongst my shelves of well read favorites.
Instead it will find itself on my desk, oft consulted, dog eared, highlighted, spine bent and flipped through. This is NOT a book to read, digest, and set aside. This book is a day to day reference tool you’ll want to keep within easy reach.
Check back 6 months, maybe a year from now, and we’ll see how well I’ve been able to apply it.
If you have a message to share, a product or idea to promote, or an audience to reach this book will become indispensable. Don’t let another day go by without having this on your shelf.
(Of course, what good is an endorsement without a link?)
What message do you have that is burning to get out? What product, or work of artistic expression do you want to share with the world? What are you waiting for?